AMRP* leads brands in their quest for media coverage and helps in building their image. Across all media platforms we define editorial angles, spread content and engage in conversation with journalists, bloggers and influencers.
AMRP* works with the printed, audiovisual and online press for launching press campaigns and for year round support. Our goal is to provide media visibility consistent with the image you want to broadcast. We are in daily contact with the press who we have developed trusting relationships.We can set you up with an action plan based on editorial trends and your specific goals. We are in charge of content production for our clients, this includes: press releases, press kits, brochures, websites / blogs…
We organise original events for our clients to help them to communicate with their target audiences. AMRP* coordinates all phases of event organisation from the invitation, planning and management until the final media stage. Examples of events include: Blog events, Press breakfasts/lunches, Press trips, Press conferences, Events, Road-shows etc… AMRP* also represents clients at trade shows in which they are participating.
AMRP* is in daily contact with journalists and bloggers on social media. We offer our clients a network of counterparts to identify co-branding opportunities. AMRP* can set up partnerships, competitions and organise the trade of goods and services.
The AMRP* team also supports the creation, animation and recruitment of followers on social networks. We monitor and interact on all social media forums.
AMRP* will be aware of all communication strategies and influences involved in your sector, to know perfectly the identitiy of competitors and current events. AMRP* develops relationships and business intelligence on client specific environments and compiles useful recommendations to help you position yourself as an influential and essential player. AMRP* detects trends and proposes communication plans to suit our clients.
AMRP* proposes to support your press relations with international partners, and press contacts abroad.
EUROPE: Switzerland, Belgium, Luxembourg and the UK
works directly and regularly with the Swiss, Belgian, Luxembourg and UK press to offer its clients visibility internationally.
Our partner Michealle Torres has more than 10 years of professional experience in Media and Publishing. She has worked as an editor for top magazines in Asia, including ELLE Singapore and Prestige Asia: Hong Kong, Thailand, Malaysia. After moving to Paris, she worked as a freelance PR consultant and communications manager. She has worked on projects with clients such as The Discovery Shores Boracay, the Bellevue Hotels & Resorts, Hermès and Bulgari (Philippines), Singapore Fashion Festival presented by MasterCard, Dior Beauty, DesignPHILIPPINES, etc.She covers Singapore, the Philippines, Hong Kong, Indonesia, Malaysia, Thailand and China.
For the rest of the world, AMRP * coordinates a team of independent press officers to enhance our clients visibility on a European and global scale!